From the brand Previous page The pursuit of better Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without. For 25 years Under Armour has created state-of-the-art products engineered to solve problems and make athletes better. Where it all started In 1996, former University of Maryland American football player Kevin Plank created a shirt that wicked sweat faster than anything else out there, keeping athletes cool, dry and light. It was an idea that created more than a shirt and a brand—it changed the performance apparel game forever. Shop all Under Armour products Visit the store THE ONLY WAY IS THROUGH Get better with Under Armour and reach your goals: The Only Way Is Through. Under Armour helps you perform with HeatGear, ColdGear, and HOVR technologies. Next page